"Everything is connected"
Founded in 2005, Bridges M&C is a regional agency with offices in Singapore and Malaysia and associates across the ASEAN region. Since 2008, Bridges M&C has specialised in serving clients from the medical, healthcare and pharmaceutical industries, with national, region-wide, and multinational projects.
We are a results-driven agency that sets and exceeds key performance indicator (KPI) targets for every project.
Well-versed at working within the rules and regulations governing the marketing and publicising of pharmaceuticals, medical devices and services in the countries that we operate in, we understand the various audiences our clients wish to reach — such as consumers, healthcare professionals, academics and policy-makers — how they consume media, and the best ways to reach out to them.
•Singapore •Malaysia •Indonesia •Thailand •Philippines • Australia
“I have worked with Bridges M&C as a key opinion leader on several public health, cancer awareness campaigns with different pharmaceutical companies and have found them professional, knowledgeable and easy to work with.”
Dr Choo Su Pin
Senior Consultant Oncologist at Curie Oncology, Mount Elizabeth Novena Medical Centre, President of the Singapore Society of Oncology
"I have worked with Bridges M&C as a key opinion leader (KOL) for several medical aesthetics brands now. When generating media coverage, they strike the delicate balance between meeting our objectives as KOLs, as well as those of the brands they work for, all while ensuring we abide by the guidelines established by the local health authorities."
Dr Hew Yin Keat
Aesthetic Physician and founder, The M∙A∙C∙ Clinic, Founding member of Malaysian Society of Aesthetic Medicine (MSAM)
"Whenever a pharma company engages me as a KOL for their campaigns, I often ask if they are working with Bridges M&C. Established in the medical and healthcare industry in Singapore and across the region, Bridges M&C do more than just media relations and often introduce me to connections who can add value to my practice."
Dr Ben Ng
Arden Endocrinology Specialist Clinic.
"Bridges M&C are knowledgeable and well informed of the latest developments in various therapeutic areas and they regularly research and compose my email interviews with B2B or mainstream media. Communicating medical information to the public is difficult as one has to balance the need to inform with the conscious desire to not create fear. As Bridges M&C speak the same language as us, capturing key aspects of diseases awareness and translating them into meaningful media coverage is often a breeze with them.”
Dr Sriram Narayanan
Senior Consultant Vascular and Endovascular Surgeon,
The Harley Street Heart & Vascular Centre, Gleneagles Hospital
Bridges M&C’s account directors have a wealth of previous experience in all aspects of the communications industry; having worked as journalists and editors, in-house corporate communications directors in multinational corporations, and account managers in PR and advertising agencies.
Over the years, we have built a solid reputation as effective health communicators, thanks to an in-depth understanding of the mainstream, trade, and social media landscapes and the rules and regulations governing the marketing and publicising of pharmaceuticals, medical devices and services.
Our team is as adept at generating technical articles for the trade media read by healthcare professionals as we are at making complex medical topics understandable and relevant for the general public reading consumer media. And we do it in English, Chinese, Bahasa Malaysia, Bahasa Indonesia and Thai.