Public Relations | BridgesM&C

The Demand for Medical Aesthetic Procedures - 2 Years into the Pandemic

Two years into the pandemic and aesthetic physicians are seeing some return to normalcy while adapting to social-distancing regulations...

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Covid-19 Presents Opportunity for Good PR

We look at how the Covid-19 pandemic has opened up opportunities for PR to take centrestage and create value for businesses and brands....

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Panel Discussion: Vaccination: A Social Obligation

In this video, our Regional Account Director John Battersby speaks to Dr Ling Li Min, Infectious Disease Specialist, Rophi Clinic,...

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Doctors are the New Celebrities of Skincare

Doctors all over the globe are offering free skincare advice via their social media channels, empowering their followers while gaining...

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Mental Health in the Time of Covid-19

The pandemic has taken its toll on the mental health of Southeast Asians; raises the need for more meaningful conversation on how to...

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Challenges of the Thai Healthcare System

Examining Thailand's current healthcare infrastructure, and the feasibility and likely impact of the government’s announced 20-year plan...

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The Impact of Ageing Populations on Economies and Healthcare Systems

The difference between life expectancy and healthy life expectancy, and why it is important to reduce the burden of cardiovascular...

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How Brands can Avoid Influencer Fraud

Working with fake influencers not only runs the risk of monetary losses, but can also damage a brand’s reputation. In the previous...

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Selecting Influencers for Medical Aesthetics Brands

Marketers must consider the quality of influencers’ content, who their audiences are, and not just number of followers. With traditional...

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How Pharma Companies can Successfully Launch New Products

Although clinical differentiation is vital, there are also other metrics which have proven to consistently improve a new drug’s...

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