Doctors all over the globe are offering free skincare advice via their social media channels, empowering their followers while gaining...

Working with fake influencers not only runs the risk of monetary losses, but can also damage a brand’s reputation. In the previous...

Marketers must consider the quality of influencers’ content, who their audiences are, and not just number of followers. With traditional...

Today's influencers are shaking up the skincare industry, and brands ought to pay attention. Beauty and skincare influencers have been...