Oct 12, 20214 minDoctors are the New Celebrities of SkincareDoctors all over the globe are offering free skincare advice via their social media channels, empowering their followers while gaining...
Jun 1, 20214 minHow Brands can Avoid Influencer FraudWorking with fake influencers not only runs the risk of monetary losses, but can also damage a brand’s reputation. In the previous...
Apr 15, 20213 minSelecting Influencers for Medical Aesthetics BrandsMarketers must consider the quality of influencers’ content, who their audiences are, and not just number of followers. With traditional...
Apr 8, 20213 minInfluencers are Revolutionising SkincareToday's influencers are shaking up the skincare industry, and brands ought to pay attention. Beauty and skincare influencers have been...