The democratization of healthcare information has impacted the way healthcare communicators inform and educate consumers in the region.

Poor medication adherence is a critical issue among hypertension patients and must be addressed to prevent more disastrous consequences.

It's a good time to be in medical and healthcare communications In recent years we have seen unprecedented advances in medicines for all...

Anti-vaccine misinformation, the viral threat confounding medical science Vaccines and vaccination programmes have been one of the most...

Not paying to win an enterpreneurial award and what it means, according to Bridges M&C's Founder and Regional Account Director Nanny...

The aesthetic medicine market in Asia-Pacific is poised for accelerated growth in the coming decade, so how can young physicians thrive...

Producing a white paper pertaining to an issue such as global vaccine equity can be as complex a process as the issue itself....

COVID-19 social-distancing and travel restrictions have begun to ease or lift in some countries, but the scientific and medical...

We look at how the COVID-19 pandemic has opened up opportunities for PR to take centrestage and create value for businesses and brands....

As the Delta variant is demonstrating, if the majority of the population is not vaccinated, Covid-19 will continue to spread and mutate...

Doctors all over the globe are offering free skincare advice via their social media channels, empowering their followers while gaining...

Examining Thailand's current healthcare infrastructure, and attempts at tackling rise of non-communicable diseases among Thais.

The difference between life expectancy and healthy life expectancy, and why it is important to reduce the burden of cardiovascular...

How to prepare for 21st century challenges for healthcare systems in the Asia-Pacific region.

Marketers must consider the quality of influencers’ content, who their audiences are, and not just number of followers. With traditional...

Today's influencers are shaking up the skincare industry, and brands ought to pay attention. Beauty and skincare influencers have been...

Although clinical differentiation is vital, there are also other metrics which have proven to consistently improve a new drug’s...

SINGAPORE/MALAYSIA: <Sound On> While millions of people are self-isolating to reduce the transmission of COVID-19, it has been business...